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The story behind the movement.
In 2017, CEO Braxton Kilgo delivered a powerful speech to 1,200 middle school students, gifting them "I Believe in You" stickers with the encouragement to pay it forward. The stickers went viral & sparked a wave of kindness throughout the school and community.
Recognizing the impact, Braxton transformed the stickers into bracelets, designed to be worn until one is inspired to give them away. The initiative quickly took off, with 16,000 bracelets sold across the US and 11 different countries. The stories that emerged from these bracelets being shared ranged from brightening days, empowering dreams, and even saving lives.
After receiving hundreds of heartwarming stories of people giving and receiving bracelets, the IBIY team developed a first of it's kind mobile app to capture these stories for everyone to see.
Each bracelet connects to the mobile app, allowing users to leave a positive message on their bracelet and watch the chain reaction of kindness unfold as bracelets travel from person to person around the world 💙
How It Works
IBIY Mobile App (Beta)
A mobile app that captures the unique journey & story of each IBIY bracelet as it travels from person to person around the world. See everywhere your bracelet has been, and everywhere it goes after you give it away. Users can track & measure their impact with real-time stats & notifications, consume uplifting content daily, and stay up to date on all things IBIY.
Our Mobile App is now live on Google Play & The Apple App Store under "IBIY" <3
The world is more depressed, divided and disconnected than ever before.
+
Depressed
Over 280,000,000+ people worldwide face depression.
%
Divided
76% of people across 11 countries think their society is divided.
%
Disconnected
58% of Americans often feel like no one in their life truly knows them.
Discover our mission to change that.
The world's biggest wave of kindness.
By sharing a bracelet with someone to let them know you believe in them, you can make their day a little brighter, empower them to pursue a dream, or potentially even save their life.
IBIY Gives Back
When you choose our bracelets, you're standing for kindness around the globe. We're not just a company; we're a force for change.. a movement. With each purchase, 5% of sales goes directly to the "Kindness is Cool" charity created by Zach Dereniowski. With Kindness is Cool, the mission is to give back to those who exude kindness, compassion, and positivity, even in challenging times. They've touched thousands of lives in countless places, proving that kindness knows no bounds. Together, we're making a tangible impact, one bracelet at a time.
Wave Two Collection
Just a kid with a vision
The "just a kid with a vision" bracelet is a reminder to tap into your purest self and encourage others to do the same. As kids, we expressed creativity and imagination without limits or boundaries. But as adults, we've lost touch with that side of ourselves. This bracelet serves as your reminder that we’re all just a bunch of kids with big dreams <3
Wave Two Collection
Minimalist black
Introducing our minimalist black bracelet – a staple for your everyday wardrobe and a commitment to making a positive impact on the world. This versatile, minimalist bracelet is designed to be worn with any outfit, from casual to classy.
Wave Two Collection
Languages
Kindness and love transcends race, gender, age and location. With the top 10 languages in the world printed on this bracelet, it represents unity and serves as a reminder that we are all a lot more alike than we think. Kindness has no borders <3
Bracelet languages include:English, Spanish, Arabic, Portuguese, French, Russian, Chinese, German, Hindi, & Japanese 🌎❤️
Wave Two Collection
Frowning flowers
Our "frowning flowers" bracelet is your reminder that sometimes growth hurts, because change isn’t easy. But on the other side of that pain is a beautiful masterpiece just like a flower. Share this bracelet with someone to let them know you believe in them…and no matter the circumstances, KEEP GOING <3
Wave Two Collection
Retro
Elevate your everyday style with our unique "retro" bracelet. The bold colors and unique design are sure to make a statement, but more than that, it's a symbol of the fearless spirit that resides within you. Wear it with confidence and pay it forward to someone who needs the message <3
Wave Two Collection
Tropical
Bring a vibe to your style with our "Tropical" bracelet – a colorful and versatile accessory that also makes a measurable difference in the world. This bracelet is perfect for adding a pop of color to any outfit and reminding you to spread kindness wherever you go <3
Wave Two Collection
Maroon polkadot
Our maroon on white bracelet showcases a simple design with lots of purpose. Whether you’re out with friends or lounging at home, you can’t go wrong with this staple polkadot style.
Wave Two Collection
X's add up
Our "x's add up" bracelet is the perfect reminder that every "failure" is a step closer to your goals. The X's on this bracelet symbolize the hurdles you overcome on the path to achieving your version of success. When you pass it on, you'll be sharing that message of perseverance and progress with someone else. The more you fail, the more you know <3
“The stumble is a part of the dance” - Russ