In 2017, CEO Braxton Kilgo delivered a powerful speech to 1,200 middle school students, gifting them "I Believe in You" stickers with the encouragement to pay it forward. The stickers went viral & sparked a wave of kindness throughout the school and community.
Recognizing the impact, Braxton transformed the stickers into bracelets, designed to be worn until one is inspired to give them away. The initiative quickly took off, with 16,000 bracelets sold across the US and 11 different countries. The stories that emerged from these bracelets ranged from brightening days, empowering dreams, and even saving lives.
After receiving hundreds of heartwarming stories of people giving and receiving bracelets, the IBIY team developed a first of it's kind mobile app to capture these stories for everyone to see.
Each bracelet connects to the mobile app, allowing users to leave a positive message on their bracelet and watch the chain reaction of kindness unfold as bracelets travel from person to person around the world 💙
IBIY Gives Back
72% of every purchase in our Wave Two collection goes directly to our non profit partners working to combat youth bullying and suicide.
When you choose our bracelets, you're making a powerful statement against youth bullying and suicide around the globe. We're not just a company; we're a force for change.. a movement. With each purchase, a remarkable 72% goes directly to our non profit partners working to provide proper resources, create safe spaces and bring crucial support to young individuals facing these challenges. Together, we're making a tangible impact, one bracelet at a time.
A mobile app that captures the unique journey & story of each IBIY bracelet as it travels from person to person around the world. See everywhere your bracelet has been, and everywhere it goes after you give it away. Users can track & measure their impact with real-time stats & notifications, consume uplifting content daily, and stay up to date on all things IBIY.
Our Mobile App is now live on Google Play & The Apple App Store under "IBIY" <3
"I was hanging out with an old friend after years of not seeing one another. After some conversation, I took my bracelet off my wrist, told him I believed in him, and gave it to him. Taken back by this, he began to tear up and told me that he tried killing himself two weeks ago, and that this bracelet may have just saved his life. He held it tightly and said he'll pay this forward as soon as he’s in a better place. So blessed for this product and movement, it's truly saving lives."
Keep this movement going! ❤️
I was given a bracelet years ago, and I still wear it! Super excited for these new designs, and to continue spreading the message.
No words needed other than the ones on the bracelet 🙏
Love love love looooove these bracelets and this movement!
Wave Two Collection
Just a kid with a vision
The "just a kid with a vision" bracelet is a reminder to tap into your purest self and encourage others to do the same. As kids, we expressed creativity and imagination without limits or boundaries. But as adults, we've lost touch with that side of ourselves. This bracelet serves as your reminder that we’re all just a bunch of kids with big dreams <3
Introducing our minimalist black bracelet – a staple for your everyday wardrobe and a commitment to making a positive impact on the world. This versatile, minimalist bracelet is designed to be worn with any outfit, from casual to classy.
Kindness and love transcends race, gender, age and location. With the top 10 languages in the world printed on this bracelet, it represents unity and serves as a reminder that we are all a lot more alike than we think. Kindness has no borders <3
Bracelet languages include:English, Spanish, Arabic, Portuguese, French, Russian, Chinese, German, Hindi, & Japanese 🌎❤️
Our "frowning flowers" bracelet is your reminder that sometimes growth hurts, because change isn’t easy. But on the other side of that pain is a beautiful masterpiece just like a flower. Share this bracelet with someone to let them know you believe in them…and no matter the circumstances, KEEP GOING <3
Elevate your everyday style with our unique "retro" bracelet. The bold colors and unique design are sure to make a statement, but more than that, it's a symbol of the fearless spirit that resides within you. Wear it with confidence and pay it forward to someone who needs the message <3
Bring a vibe to your style with our "Tropical" bracelet – a colorful and versatile accessory that also makes a measurable difference in the world. This bracelet is perfect for adding a pop of color to any outfit and reminding you to spread kindness wherever you go <3
Our "x's add up" bracelet is the perfect reminder that every "failure" is a step closer to your goals. The X's on this bracelet symbolize the hurdles you overcome on the path to achieving your version of success. When you pass it on, you'll be sharing that message of perseverance and progress with someone else. The more you fail, the more you know <3
I Believe In You is a movement that was created to encourage & facilitate small acts of kindness on a global scale through our bracelets & mobile app. The world needs kindness, love and unity now more than ever, and we're here to lead that charge from the front. Our bracelets are meant to be worn until you're inspired to give them away to someone to let them know you believe in them. Our mobile app allows you to connect your bracelet, upload content to the bracelet (like instagram), and then follow the journey of your bracelet around the world inside the mobile app once you've given it away.
The Wave Two Collection bracelets will be shipped within 2-3 days of placing an order. You'll be one of the first individuals to join the world's biggest wave of kindness <3
You can download the app directly in the Apple app store or Google Play store by searching "IBIY". We will also be sending you plenty of email updates & instructions as well once your order has been placed.
Yes absolutely! We don’t recommend sitting at the bottom of the ocean or anything too crazy, but your bracelets will remain functional with most other water-based activities. Feel free to keep your bracelet on for showers, swimming, etc and you won’t have any problems at all.
Nope! Our bracelets have zero tracking capabilities. All bracelets have an NFC tag inside the patch of the bracelet, which only allows for connectivity to our mobile app. When you post content inside our mobile app, your general location (city) will be tagged in the post if you allow those permissions in your settings. This allows you to see the incredible journey of your bracelet as it travels to different cities & countries around the world <3