In 2017, Founder Braxton Kilgo delivered a powerful speech to 1,200 middle school students, gifting them "I Believe in You" stickers with the encouragement to pay it forward. The stickers went viral & sparked a wave of kindness throughout the school and community.

Recognizing the impact, Braxton transformed the stickers into bracelets, designed to be worn until one is inspired to give them away. The initiative quickly took off, with 16,000 bracelets sold across the US and 11 different countries. The stories that emerged from these bracelets being shared ranged from brightening days, empowering dreams, and even saving lives.

After receiving hundreds of heartwarming stories of people giving and receiving bracelets, the IBIY team developed a first of it's kind mobile app to capture these stories for everyone to see.
Each bracelet connects to the mobile app, allowing users to leave a positive message on their bracelet and watch the chain reaction of kindness unfold as bracelets travel from person to person around the world.